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The Keybunch : CELEBRATING ‘FUN’CTIONAL DESIGN WITH PRIYAM DOSHI

THE KEYBUNCH | WRITTEN BY SHARON DSOUZA | JANUARY 23' 2024



I believe it was sometime early last year that I chanced upon Name Place Animal Thing’s Instagram feed. The name intrigued me, and so did the very unique products, especially the Moose bar unit. I connected with Priyam Doshi, and we have kept in touch ever since.

Priyam is a designer and the founder of Name Place Animal Thing. The design studio specializes in Furniture, Lights & Décor based out of Mumbai, India.



Moose Cabinet


More about Priyam

Priyam loves to explore materials and infuses quirkiness & joy into the world of design. His passion lies in creating designs which are playful and intriguing – Products which spark joy through design!

He has a career spanning over 12+ years across diverse disciplines like furniture design, light design, spatial design and ecommerce. Priyam has an impressive track record of developing over thousand SKUs during his stints at different organisations. He has designed over a hundred unique pieces since Name Place Animal Thing was founded 3 years ago.

Priyam Doshi




“We cherish experimenting with materials, processes, and techniques, from new to natural to recycled, to create products with an element of intrigue or play. “

Priyam Doshi






As mentioned earlier, Priyam has been awarded the EDIDA Young talent award for the Year 2023 by Elle Decor, for his Quarry Collection of Lamps. He has also won the A’ Design Award for Furniture 2023 for the Moose Cabinet.He won the EDIDA award in 2018 by Elle Decor for his bedroom collection design.

Priyam has studied production engineering from Mumbai University & has pursued a specialisation in lifestyle product design from National Institute of Design (NID). With a solid foundation in both manufacturing and small-scale artisanal techniques, he possesses the unique ability to create bespoke statement pieces alongside affordable, batch-produced designs. Let’s explore some of his products and collections.


Bar cabinets and side boards

I guess this is where one can relate to the Animal part from his brand name. The Alpaca, The Caterpillar and the Moose cabinets are a fascinating adaptation of nature to design.


Moose Cabinet

Moose Cabinet

The Moose Cabinet is made of White ashwood, Mirrors & powder coated Mild steel for accessories. It is a cabinet cum sideboard

Moose Cabinet

Alpaca Bar Unit

The Alpaca is made of ashwood. It is a very functional bar unit, high on design and aesthetics. I particularly like the textured finish.


Alpaca Bar Cabinet

Alpaca Bar Cabinet

Caterpillar Bar

The caterpillar can be easily mistaken for a sculptural piece. Give it a spin and it reveals your hidden bar.


Caterpillar Bar Unit

Lamps

The lamps by Name Place Animal Thing are an ode to nature. The mushroom lamps in particular, have made waves in design circles!

Mushroom Lamps

Mushroom Floor Lamps

Quarry Collection

Quarry Collection

Made of thin Layered Natural Stone Sheets & Powder coated Mild steel, the quarry collection brings the beauty of the outdoors inside! The lamps from the Habitat collection embody the natural beauty of the wilderness and seek to bring the raw, striking charm of flora and fauna into your home. The mushroom lamp and the rocks are part of this collection.


Quarry Collection

Nora (S) Lamp

Stackable Storage

Rocks, also from the Habitat collection are little storage spaces. They look good alone or grouped or stacked together in modular fashion. They are made of Oak Veneer + calibrated plywood and make a stunning style statement!



ROCKS Bookshelf | Seating | Table

ROCKS Bookshelf | Seating | Table

ROCKS Bookshelf | Seating | Table

ROCKS Bookshelf | Seating | Table

EDIDA AWARDS NIGHT

This month, Priyam will be representing his brand Name Place Animal Thing in Ambiente’s Talents Hall – a special honor accorded to him as a winner of the EDIDA awards 2023 conducted by Elle Decor(pic below). Getting a ticket to exhibit at Ambiente is a big deal, and The Keybunch congratulates Priyam Doshi, and wishes him all the best at Ambiente!


Priyam Doshi receiving EDIDA Awards

Priyam receiving the Young Talent EDIDA award 2023


Most of the pic credits on this post are attributed to Isha Shah.

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